Sara Hohn - Homepage

I design forward-looking experiences rooted in collaboration and empathy.

About me

I’m a collaborative UX expert who simplifies complex processes to serve humanity.

I’ve made it my mission to help government, non-profits and educational institutions create tools that support and uplift their users.

I combine user research, strategic insights and design acumen to create forward-looking, user-centered products.

Whether it’s uncovering unmet user needs or reimagining a user journey, I help people have satisfying interactions with websites and applications so they can get things done.

I’m also a professionally-trained chef and librarian. When I’m not online, you’ll find me experimenting in the kitchen or at a library or museum.

I’m based in New York City.


Where I am now

I currently lead the Digital Experience function for RIT Certified, a new academic division within Rochester Institute of Technology. RIT Certified is a catalyst for innovation and advancement that connects education and industry, so individuals gain the knowledge, skills and tools to advance in the workforce and live a more satisfactory professional life. I'm defining the end-to-end, user-centered design of a next-generation education experience.


Approach

Driven by curiosity, I help project teams understand a problem space, build high-quality deliverables and align on a shared mission.

Understand

A thoughtful listener, I use a variety of methods to uncover project requirements, user needs and strategic goals. This includes design thinking tools, user interviews, desk research, competitive analysis, and facilitating stakeholder workshops.

Build

As a hands-on practitioner, I develop process flows, user archetypes and journey maps to guide the development of wireframes, prototypes and designs. I’m a fan of iterative testing throughout the build process to gauge ideas and gather feedback.

Lead

A steadfast leader, I value transparent working relationships anchored in trust. I encourage open communication and a collaborative approach to stay strategically aligned and get things done. 


Past clients


Get in touch

Visit my Contact form or message me on LinkedIn.